Social entrepreneurship efforts need marketing as much as any business enterprise. In this audio lecture, Oxford business professor Douglas Holt asserts that there is a systematic way to learn from the marketing success of companies such as Apple, Harley Davidson, and Coca-Cola.
If you haven't bought a flat-screen TV yet, chances are you're waiting for the prices to drop. Technologies get cheaper by virtue of the "experience curve," a phenomenon where, as companies get better at what they do, costs become lower. In this Stanford Social Innovation Review sponsored audio lecture, Robert Searle argues that nonprofits also can have experience curves, achieving a greater volume of outcomes for the same cost. He discusses the types of outcome metrics on which nonprofits should focus.
Uncharitable: How Restraints on Nonprofits Undermine Their Potential by Dan Pallotta
The Blue Sweater: Bridging the Gap Between Rich and Poor in an Interconnected World by Jacqueline Novogratz
Poor children can watch rich children's better school classes on TV.
Funders are calling for more program evaluation, but nonprofits are often collecting dubious data, at great cost to themselves and ultimately to the people they serve.
Large-scale social change requires broad cross-sector coordination, not the isolated intervention of individual organizations.
For NGOs, impact comes in different forms and to track the cycles of social change work, we must think across the tangibility and the speed of emergence of change.
With an understanding of these 10 funding models, nonprofit leaders can use the for-profit world's valuable practice of engaging in succinct and clear conversations about long-term financial strategy.
Social entrepreneurship is attracting growing amounts of talent, money, and attention, but along with its increasing popularity has come less certainty about what exactly a social entrepreneur is and does.
