Most Popular P7020

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Baked Goods

By Abby Fung

Dancing Deer Bakery helps most when it keeps its eye on the bottom line.

Margaret Neale - Myths and Truths About Negotiation

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Everything you've ever assumed about the correct way to negotiate is, well, probably wrong. So says negotiation expert Margaret Neale at Stanford during the 2007 Nonprofit Management Institute. In this audio lecture, she explores many of the beliefs that surround negotiation "best practices" in an attempt to distinguish the reality from wishful (or wrong-headed) thinking. This talk will add to your understanding about negotiation, and give you tools to respond effectively in your next negotiation challenge.

Brij Kothari - Literacy Through Entertainment

What do you get when you combine a love of Bollywood music videos with widespread illiteracy? Brij Kothari sees an opportunity to make the world a better place. By subtitling popular entertainment, he helps millions learn to read in a fun way. He's also creating multiplatform stories that will be seen on TV, read on mobile phones, and printed in books. Talking to Design for Change host Sheela Sethuraman in this audio interview, Kothari describes how he improves lives by incorporating education into everyday entertainment.

Jennifer Aaker - Creating Strong Nonprofit Brands

For profit-making companies, branding is generally second nature. But how can nonprofits use branding effectively? In ths audio lecture recorded at the 2007 Nonprofit Management Institute, Business Professor Jennifer Aaker shares her experiences studying and writing about nonprofits to identify how they may use branding to differentiate themselves, leverage limited funds, establish a reputation, inspire customer commitment, and more.

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Marching to a Different Mission

By Georgette Baghdady & Joanne M. Maddock

When the Salk polio vaccine proved to be effective in 1955, the National Foundation for Infantile Paralysis had to choose whether to close up shop or to pursue a new agenda. The foundation first broadened its mission, but lost donations, volunteers, and public support. After honing its mission to birth defects, however, it recovered. Here's how the organization that eventually became the March of Dimes planned – and survived – its transitions.

Mathias Craig - Bringing Electricity to the Marginalized

In parts of Nicaragua, nearly 80 percent of the population goes without electricity, leaving them cut off from critical opportunities for betterment and development. In this audio interview, Kriss Deiglmeier, the Center for Social Innovation executive director, converses with Mathias Craig who created blueEnergy to bring electricity to marginalized communities in this region of the world.

Philanthropy

Stand for Something

By Peter Manzo

Taking leadership on community issues should help a nonprofit attract even more donors and more passionate commitment to the organization.

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The Greening of Wal-Mart

By Erica L. Plambeck & Lyn Denend 5

For much of its history, Wal-Mart’s corporate management team toiled inside its “Bentonville Bubble,” narrowly focused on operational efficiency, growth, and profits. But now the world's largest retailer has widened its sights, building networks of employees, nonprofits, government agencies, and suppliers to “green” its supply chains. Here's how and why the world’s largest retailer is using a network approach to decrease its environmental footprint – and to increase its profitability.